Long Tail Keywords

It's really hard to compete with the big guys on the web
One way to do it is to target multiple word keywords, also called long tail keywords
Think of it this way. Suppose you are looking to buy a car.
You search for cars on the internet. Would you type in the word car or would you type in something more specific? Maybe cars Chicago. Try typing in everything you're looking for.
Here's my test, done in Google
cars 704,000,000 results
cars chicago 342,000 results
used cars Chicago 237,000 results
used cars Honda Chicago 93,000
used cars Honda Accord Chicago 47,000
used cars Honda Accord Chicago 2 door 26,500
The buyer who's looking for a 2 door Honda Accord in Chicago doesn't care about cars in the rest of the world, doesn't care about Ford or Chevy, doesn't care about new cars and doesn't care about 4 doors. The buyer you want is the one who's actually looking for what you are selling.
Be specific. Be accurate. Long tail keywords get the most targeted customers